Accessibility Statement
Our Commitment
We are committed to ensuring digital accessibility for people of all abilities. We continually work to improve the user experience for everyone and to apply the relevant accessibility standards across our website, emails and customer touchpoints.
Standards We Follow
WCAG 2.1 Level AA
Our website strives to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. These internationally recognized guidelines explain how to make web content more accessible and usable for people with a wide range of disabilities, including visual, auditory, motor and cognitive impairments.
How We Measure
We evaluate our site against WCAG success criteria using a combination of automated testing tools, manual audits and assistive technology testing. Where we find gaps, we prioritize fixes based on severity and user impact.
Accessibility Features
Structure & Navigation
- Consistent, logical page structure with clearly nested headings
- Descriptive page titles and meaningful link text
- Keyboard-accessible navigation, menus, modals and checkout flows
- Visible focus indicators on all interactive elements
- Skip-to-content functionality
Visual Design
- Sufficient color contrast between text and background
- Information not conveyed by color alone
- Text that can be resized up to 200% without loss of content or functionality
- Layouts that reflow to a single column at narrow widths and high zoom levels
Content & Media
- Alternative text for meaningful images
- Captions or transcripts for video content where provided
- Form labels, instructions and clearly identified error messages
- Clear, plain-language product descriptions and policy content
Interaction
- Forms that can be completed entirely with a keyboard
- No content that flashes more than three times per second
- Motion and animation that respect reduced-motion preferences
- Compatibility with screen readers and other assistive technologies
Ongoing Efforts
Accessibility is an ongoing process, not a one-time project. Our current efforts include:
- Regular audits of key user journeys, including browsing, product selection and checkout
- Staff and partner training on accessibility best practices
- Integration of accessibility checks into our design and development workflow
- User testing with people of diverse abilities
- Vendor review, so that third-party tools and apps used on our site meet our accessibility expectations
Known Limitations
We are aware that some areas of the site may not yet be fully accessible. Common limitations can include third-party embedded content, older product imagery missing alternative text, and complex interactive elements. We are actively working to address these, and we appreciate your patience and your feedback.
Third-Party Content
Some content and functionality on our website is provided by third parties, such as payment providers, review platforms and embedded media. While we strive to work with partners who share our commitment to accessibility, we cannot guarantee the accessibility of all external content. If you encounter a barrier in third-party content, please let us know so we can raise it with the provider.
Technical Requirements
Our website is designed to work with current versions of major browsers and with common assistive technologies. For the best experience, we recommend keeping your browser and any assistive software up to date.
Feedback & Assistance
We welcome your feedback on the accessibility of our website. If you encounter any accessibility barrier, or if you need assistance completing a purchase, please contact us through our Contact page. Please include:
- The page or feature you were using
- The assistive technology and browser you were using
- A description of the barrier you encountered
We will do our best to respond promptly, provide the information or assistance you need through an alternative channel, and address the underlying issue.